{"id":2283,"date":"2022-11-30T23:10:53","date_gmt":"2022-11-30T23:10:53","guid":{"rendered":"https:\/\/wordpress-772405-3533834.cloudwaysapps.com\/?p=2283"},"modified":"2022-11-30T23:10:53","modified_gmt":"2022-11-30T23:10:53","slug":"how-to-engage-prospects-with-videos","status":"publish","type":"post","link":"https:\/\/wordpress-772405-3533834.cloudwaysapps.com\/how-to-engage-prospects-with-videos\/","title":{"rendered":"How to Engage Prospects with Videos"},"content":{"rendered":"

All salespeople are familiar with standard marketing techniques: email blasts, cold calls, online ads – the list is extensive. But have you ever considered video prospecting? <\/span>Creating a personalized video<\/span><\/a> for each of your sales leads may sound like it takes time you don\u2019t have, but the payoff makes this investment worth it. Learning how to engage prospects with videos is easy if you follow these steps.\u00a0<\/span><\/p>\n

1. Decide Your Video Type<\/span><\/h2>\n

Figure out the goal and outline of the video, and plan accordingly. Make sure to include all relevant information: why you\u2019re contacting them, what the client\u2019s issue is, and how you can solve it. Include a call to action at the end – this could be something as simple as asking the prospect to send you an email. The video you send could be of you speaking, or it could be an animated video of statistics and solutions. Decide which approach best fits the situation, and keep the video to one minute or less. Don\u2019t be afraid to think outside the box – change locations, use props, or incorporate the client\u2019s products into your pitch.\u00a0<\/span><\/p>\n

2. Personalize Your Videos<\/span><\/h2>\n

Gearing each video toward an individual client will make your sales pitch stand out among the crowd. Use the client\u2019s name throughout the video and in the video\u2019s title, and tailor the content to fit their interests. Do your research beforehand and know your target audience – what is their role and industry? And don\u2019t worry if your pitch isn\u2019t perfect – these minor imperfections make your video seem genuine.\u00a0<\/span><\/p>\n

3. Include a CTA to Engage Prospects with Videos<\/span><\/h2>\n

A call to action (CTA) is one of the most important parts of video prospecting. After listening to your pitch, what do you want the client to do? It doesn\u2019t have to be complicated – simple is probably better to decrease bounce rates. Make your message clear and make it easy for the client to follow through – if you want them to send an email, make your email address readily available. Want the client to give you a call? Make sure to state your phone number clearly, more than once.\u00a0\u00a0<\/span><\/p>\n

4. Have an Engaging Thumbnail<\/span><\/h2>\n

The first step to mining prospects with video is to make sure they click on your video link. One easy way to do this is to make your thumbnail interesting –\u00a0 something they want to click on. Look friendly and inviting in the thumbnail picture, and consider using the client\u2019s name in it as well. Another option is to use an animated GIF – having something with motion will catch the client\u2019s eye and increase their likelihood of clicking on your video.\u00a0<\/span><\/p>\n

5. Include testimonials<\/span><\/h2>\n

Most people want to know about others\u2019 experiences before committing to a company or product. Including past customers\u2019 positive reviews in your video can bolster the client\u2019s confidence in choosing you. Check out <\/span>this video<\/span><\/a> from Magic Flask to see how to effectively use testimonials to engage prospects through video.<\/span><\/p>\n

 <\/p>\n

Though you might find video prospecting daunting at first, following all these tips can make video production easy and painless – and increase your client engagement! Step outside your comfort zone, and see what video prospecting can do for your sales leads.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

All salespeople are familiar with standard marketing techniques: email blasts, cold calls, online ads – the list is extensive. But have you ever considered video prospecting? Creating a personalized video for each of your sales leads may sound like it takes time you don\u2019t have, but the payoff makes this investment worth it. Learning how…<\/p>\n","protected":false},"author":12,"featured_media":2284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[6],"tags":[],"acf":[],"yoast_head":"\nHow to Engage Prospects with Videos | Charleston Videographer<\/title>\n<meta name=\"description\" content=\"Don't let videography be too daunting of a task! 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