{"id":2277,"date":"2022-11-03T17:54:45","date_gmt":"2022-11-03T17:54:45","guid":{"rendered":"https:\/\/wordpress-772405-3533834.cloudwaysapps.com\/?p=2277"},"modified":"2022-11-03T17:54:45","modified_gmt":"2022-11-03T17:54:45","slug":"video-terms-to-know-for-corporate-videos","status":"publish","type":"post","link":"https:\/\/wordpress-772405-3533834.cloudwaysapps.com\/video-terms-to-know-for-corporate-videos\/","title":{"rendered":"Video Terms to Know for Corporate Videos"},"content":{"rendered":"

Understanding terminology for corporate videos can seem like a daunting task. You want to know how to best work with your agency and not feel like an outsider. There is certainly a long list of lingo to familiarize yourself with, but that doesn\u2019t mean it can\u2019t be done. UniMedia wants to always be as transparent as possible with our clients, and that means bringing them into our process. This is truly a collaborative effort and your corporate video is ultimately <\/span>yours<\/span><\/i> in the end. Once you have a handle on basic terminology, you\u2019ll be better able to communicate edits needed as well as what outside vendors might need from your video. Here\u2019s our A to Z\u00a0 list of top video terms to get a grip on.<\/span><\/p>\n

Audio\/Visual Script<\/span><\/h2>\n

A two-column screenplay that includes video description on the left and audio description on the right. This is utilized not only in corporate videos, but also for advertising purposes, documentaries, and training videos.\u00a0<\/span><\/p>\n

B-Roll Coverage<\/span><\/h2>\n

Relevant footage used to accompany voice-over<\/span><\/p>\n

CGI<\/span><\/h2>\n

An abbreviation for \u201cComputer Generated Image\u201d<\/span><\/p>\n

Dialogue<\/span><\/h2>\n

Conversation that occurs between parties in the video, usually already put into a script but other times an adlib speech<\/span><\/p>\n

EXT. \u2013 Exterior<\/span><\/h2>\n

Outside<\/span><\/p>\n

FG<\/span><\/h2>\n

Abbreviation for foreground vs. background imagery<\/span><\/p>\n

Gigabyte (GB)<\/span><\/h2>\n

A multiple of the unit byte used to measure digital information (equal <\/span>to 1,000 megabytes (MB)<\/span><\/p>\n

Harmonic Distortion<\/span><\/h2>\n

Refers to the acoustics of sound recorded that occurs from unwanted changes between input\/output<\/span><\/p>\n

INT. \u2013 Interior<\/span><\/h2>\n

Inside<\/span><\/p>\n

Jump-Cut<\/span><\/h2>\n

An editing technique where the viewer sees an obvious advance in time<\/span><\/p>\n

Kick<\/span><\/h2>\n

An object that has a reflection from another object<\/span><\/p>\n

Library Shot<\/span><\/h2>\n

The footage or video equivalent to a stock photo<\/span><\/p>\n

Montage<\/span><\/h2>\n

Arranging a general idea or theme through the use of several short shots<\/span><\/p>\n

NTSC<\/span><\/h2>\n

Abbreviation for the National Television Standards Committee, which sets format standards for the FCC<\/span><\/p>\n

O.S.\u00a0<\/span><\/h2>\n

Abbreviation for Off Screen, meaning the speaker is not within the scene but can be heard<\/span><\/p>\n

Pan<\/span><\/h2>\n

A film technique where a camera, held on a fixed axis, moves left-to-right or right-to-left\u00a0<\/span><\/p>\n

Room Tone<\/span><\/h2>\n

A term that denotes the noise of a room during production; a standard for measuring audial continuity<\/span><\/p>\n

Slug \u2013 Name of Story<\/span><\/h2>\n

Alternative term for Scene Heading\u00a0<\/span><\/p>\n

Transition<\/span><\/h2>\n

The call to action in a script that refers to the way editing will be utilized to tell the story (example: DISSOLVE TO)\u00a0<\/span><\/p>\n

Underscore<\/span><\/h2>\n

Emotional or mood-setting music to complement the footage or dialogue on screen<\/span><\/p>\n

VO<\/span><\/h2>\n

Abbreviation for Voice Over, otherwise known as narration.<\/span><\/p>\n

Wild Track<\/span><\/h2>\n

Pieces of audio that aren\u2019t recorded in sync with the picture\u00a0\u00a0<\/span><\/p>\n

XLR<\/span><\/h2>\n

A sound connector with three pins and an outer shell to protect and secure the connectors<\/span><\/p>\n

Zoom<\/span><\/h2>\n

A film technique where the imagery quickly grows or shrinks as the camera moves towards or away from the subject<\/span><\/p>\n

UniMedia and You: Let\u2019s Work and Learn Together<\/span><\/h2>\n

Our team takes pride in knowing that our clients are never in the dark. We strive to make conversations as open as possible and enjoy learning alongside our clients. Our hope is you\u2019ll feel comfortable and confident throughout the corporate video process. You\u2019re letting us into your world, so we want to let you inside of ours. Try throwing around some of these terms with your creative friends and see how they react. Our guess is they\u2019ll be nothing but impressed. Want to keep learning? Check out this post on <\/span>Video Production Basics<\/span><\/a>. Then you\u2019ll really be a pro.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Understanding terminology for corporate videos can seem like a daunting task. You want to know how to best work with your agency and not feel like an outsider. There is certainly a long list of lingo to familiarize yourself with, but that doesn\u2019t mean it can\u2019t be done. UniMedia wants to always be as transparent…<\/p>\n","protected":false},"author":12,"featured_media":2278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[6],"tags":[],"acf":[],"yoast_head":"\nVideo Terms to Know for Corporate Videos | Charleston, SC<\/title>\n<meta name=\"description\" content=\"Understanding terminology for corporate videos can seem like a daunting task. 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